4 October, 2021
20 Hours Online + 35 Hours Homework + Proficiency Test
€ 2150
The Certified Startup Assessor course is designed to help professionals who are in a position to assess the soundness of a business model and the potential impact that the business’s product may have on the market. The objective is provide a solid understanding of how good business models are constructed and to enhance participants’ ability to assess a startup in terms of its potential sustainability, scalability and profitability. It introduces MUDIR-CARDS©,an innovative tool for developing and implementing a business model for digital businesses.
This interactive course will feature
The lecturer will share videos and other material to support the learning process.
Each participant will prepare and pitch a business case, which will be the key component of the final assessment.
In this first module, participants will learn about startup business models and value propositon deployment to address a market need. They will learn how to assess the forces and constraints of various players in the global value chain and the conditions that determine the possibility of success. The MUDIR Cards platform, which will be used as an assessment tool in the future will be introduced.
Presentation by the lecturer (1 hour)
Group discussion (2 hours)
In this module, participants will learn the concept of startup capability and how to evaluate the innovation potential of a specific entrepreneurial ecosystem. From there, they will apprehend the relevance of the business model and go-to-market strategy.
Presentation by the lecturer (1 hour)
Group discussion (2 hours)
In this third module, participants will apprehend the way the proof of concept can be used to leverage the startup potential and to check the performance of its innovation process. They will learn how to identify the operational risk related with the deployment of the startup business model.
Presentation by the lecturer (1 hour)
Group discussion (2 hours)
In this module, participants will learn about proof of positioning and the marketing mix of an innovative startup.
They will learn how to evaluate the product portfolio and the go-to-market strategy.
Presentation by the lecturer (1 hour)
Group discussion (2 hours)
In this module, participants will learn the importance of alignment between business strategy and funding strategy. They will learn how to check the coherence of the financial plan for multi- fundraising rounds series.
Presentation by the lecturer (1 hour)
Group discussion (2 hours)
During this workshop, each participant will work on a selected startup to write a case study and become familiar with MUDIRcards.com tools box. He will collect and structure the strategic information needed to understand a business model and analyze its sustainability, profitabilty and scalabilty.
Workshop (3 hours)
During this workshop, each participant will go on working on a selected startup to write a case study. He willl write a research paper (4 to 5 pages) on the business case based on a clear assesment methodology.
Workshop (3 hours)
During this workshop, each participant will present his research paper to the participating peers. the Q&A and feedbacks will enrich the content before being submitted to the Lecturer for validation. Then, once the research work is validated, it’s forwarded to the jury who will fix the date of the final pitching.
Workshop (3 hours)
Participants will have 2 weeks maximum to submit their finalized business case after this workshop. In addition to the research paper (word document / 4 - 5 pages) it will include a PowerPoint of a maximum of 12 pages, along with a video of 4-5 minutes that highlights for the jurors the necessary background information to understand the case and an abstract of the business model assesment.
The Lecturer will take care to read all the research papers in order to revise them and validate them before the final submission to the jury members. Each participant will have, if needed, an individual one to one working session to better understand the remarks and feedbacks.
Participants will present their business case to a jury during a public session. The pitch will include a presentation of 10 minutes of the business case (video + ppt) followed by 15 minutes of interaction and examination.
Entrepreneurs-in-Residence accepted for the WIPA Start-up Exchange Programmes are awarded a professional certificate featuring their proficiency level on global entrepreneurship and a personal WIPA Identity Card.
