STARTS ON

4 October, 2021

DURATION

15 Hours Online + 25 Hours Homework

PROGRAM FEE

€ 1450

About this programme

We live in a constantly changing world where it is necessary to create economic development and social impact. Women play an indispensable role in this society on the creation of prosperity and countries gross domestic products; that is why this program is aimed to women leaders from everywhere wanting to create a business or enterprise.

In this program you will find the basic tools necessary to be a competitive woman owned business, women owned leader or women owned founder, also the skills to create positive impact in your community, state, country or region.. Through this certification you will address issues that are completely aligned with Agenda 2030. In addition, you will be able to share this knowledge with more women in your area. This program is designed to promote and empower women to create and scale up businesses.

 

  • This programme is for you if you want to …
    • Transform the market and economy of your community and region.
    • Design or create a company to take advantage of the challenges presented by the current environment
    • Put the value of creating a company and being socially responsible.
    • Strengthen the competitiveness of your business to scale it up in a global economy.

     

    •   Who is this programme for?
      • Women entrepreneurs, executives aimed to create a company or start-up, women leaders.
      • Entrepreneurs, mid-level managers leading teams
      • Persons to positions of greater authority and influence within their company or organization.
      • Participants of all genders who are interested in creating or scaling a company up with gender lens.
  • How you will learn

    The program is constituted by case studies, readings, presentations, infographics, small video capsules, and practical cases; with the most recent entrepreneurship research, always taking into consideration female perspective which is emphasized on the 2030 Agenda.

    If you are a woman that is looking for new perspectives and approaches to create and scale up a business; this course is ideal for you.

    Presentations by the lecturer, followed by Q&A sessions

    • Experience-sharing with other participants
    • Contributions from visiting experts about real-life situations
    • Group sessions to enhance teamwork, stimulate role playing, and reinforce learnings
    • Networking

In this module you will learn why the role of women as business leaders is so important and how this is closely related to the development of certain skills and abilities.

 

Presentation by the lecturer: 50 min

  • Personal development: Keys to carving the path of entrepreneurship.
  • Self-esteem and self-knowledge.
  • Life Plan
  • Qualities and Virtues of an Entrepreneurial Woman

Q&A: 10 min

On this module you will find simple and complete tools that will allow you to obtain an X-ray of your business idea or enterprise also the structure to create a business plan


 

 

Presentation by the lecturer: 50 min

  • Golden Circle: Personal analysis and its representation in a business idea.
  • Business plan structure and composition
  • Business opportunities and trends in the 2030 agenda.

Q&A: 10 min

 

 

 

(On this module you will know and understand the importance of conducting a market study, in addition to transferring this knowledge to your own business).

 


 

Presentation by the lecturer: 50 min

  • Marketing & Neuromarketing
  • The 5 P’s of marketing
  • Practical Guide: Ideas to start my market research
  • Designing my own market study.
  • Life cycle of my venture and SMART self-assessment.

 

Q&A: 10 min

 

 

 

The Globalization means greater accessibility to different points of sale and access to new products, thanks to technology and the excess supply in an endless number of products and services, this translates into high competitiveness and an almost automatic obligation to differentiate from other products and services. On this module you will find some interesting terms and definitions that will support you in building a service or product of excellence.

 

 

Presentation by the lecturer: 50 min

  • Responsible Consumer
  • Trends
  • Generating value to my client: What it is and How to do experiences that generate engagement.
  • Digital Marketing.

 

Q&A: 10 min

 

 

 

It is especially important to emphasize that healthy finances, both on a personal and business level, can support you in successfully conducting your business. In this module you will learn basic financial tools that will allow you to create opportunities for growth and profitability.

 

 

 

 

Presentation by the lecturer: 50 min

  • It is especially important to emphasize that healthy finances, both on a personal and business level, can support you in successfully conducting your business. In this module you will learn basic financial tools that will allow you to create opportunities for growth and profitability.
  • Money management. Importance within your enterprise.
  • Costing (fixed and variable) and pricing
  • Basic accounting guidelines.
  • Practical exercises towards my entrepreneurship

 

Q&A: 10 min

 

 

 

The objective of this module is that the entrepreneur can present a speech of her business to sell her project in a short time.

 

 

 

Presentation by the lecturer: 50 min

  • Brief guide on how to prepare a business pitch applied to your venture.
  • Pitch Presentation.

 

Q&A: 10 min

 

 

 

The participants will be evaluated with a practical case developed in teams, also with a test.


During: (120 min) 2 Hours

 

 

Certificate and ID Card

Entrepreneurs-in-Residence accepted for the WIPA Start-up Exchange Programmes are awarded a professional certificate featuring their proficiency level on global entrepreneurship and a personal WIPA Identity Card.

Download Brochure

Register Now